The 2025 Shanghai Auto Show officially kicked off. Chery Automobile, with the theme of "Navigating the Future", comprehensively released its new brand strategy and opened a new chapter of global development. This release not only covers brand renewal, product layout and technology route, but also clearly puts forward the goal of "achieving annual sales of one million within two years".
Faced with increasingly fierce market competition, Chery has always adhered to the original intention of "user-centricity" and focused on the brand core values of "safety and family-oriented".
With the help of the world-wide top R&D system and the perfect localized production and sales service network, Chery implements the "In somewhere, For somewhere" commitment, deeply meets the diversified needs of global users and partners, and provides more accurate and considerate products and services for the global market.
At the same time, thanks to its long-term technical accumulation in the fields of electrification and intelligence, Chery has also continuously expanded new product categories such as MPV and pickup trucks, and continued to expand its global market territory.
At the 2025 Shanghai International Auto Show, TIGGO7, TIGG08 and the flagship model TIGGO9 were unveiled together, creating a comprehensive new travel experience for family users with their powerful power, ultimate safety, smart technology and comfortable space.
In addition, relying on nearly 30 years of technological accumulation, Chery has created the world's leading "Chery Super Hybrid CSH" technology brand. This platform takes "global architecture, global super power" as its core concept, equipped with the fifth-generation hybrid engine with a thermal efficiency of up to 44.5%, and a stepless electric hybrid DHT system with a transmission efficiency of 98.5%, achieving a comprehensive range of over 1,400 kilometers, fully alleviating the mileage anxiety of car owners.
In terms of safety, Chery has built a unified global R&D and verification system; equipped with dedicated high-performance hybrid batteries and the "Guardian" electrical safety protection system to ensure that the vehicle is stable and reliable in various extreme environments.
During the Shanghai Auto Show, Chery's first "Unbounded Horizon" long-term test event was successfully concluded. TIGGO9 CSH and ARRIZO8 CSH successfully challenged the endurance limit of over 1,400 kilometers, and the fuel consumption of power supply was as low as 4.2L/100km, setting a new endurance benchmark. Next, activities such as "Challenge the Impossible" safety test and "Beauty Unlimited" Life Festival will continue to be held during the dealer annual meeting, fully demonstrating Chery's multiple strengths in technology quality and brand warmth.
The new HIMLA brand is equipped with a variety of powerful systems. Chery launched a new truck brand "HIMLA" at this auto show. The name is derived from the "Himalayas", symbolizing the spirit of fearless challenge and conquering the limit. The HIMLA series is based on in-depth research on users in more than 30 countries. It covers from compact to medium and large, suitable for home, commercial, off-road and other purposes.
The car will be available in fuel, diesel and electric power versions, integrating off-road capabilities, smart cockpits and green energy-saving advantages.
Intelligent technology innovation: Robots depict the blueprint for future travel
At the exhibition site, Chery's AiMOGA robot and smart robot dog appeared together and became the focus of the technology experience area. From the energy refueling station with collaborative services to intelligent explanations and interactive dances, through immersive scene applications, Chery's advanced technologies in voice recognition, visual perception, and flexible control are vividly demonstrated.
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